June 3, 2022

Marketing Strategy Work

Making Your Marketing Strategy Work by Thomas V. Bonoma Should we emphasize price or quality? Do we want to stay with smaller, upscale retailers or seek market expansion through large discount chains? Will our proposed new product take sales away from our existing line? These are the kinds of questions—ones of strategy—that marketers agonize over. […]

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After 100 days of war, Putin is counting on the world’s indifference

(CNN)Rewind the clock to February 23, the day before Russia launched its all-out invasion of Ukraine, and one might be tempted to guess that Ukrainian President Volodymyr Zelensky’s days in office were numbered. After all, Russia’s military outspent that of Ukraine by roughly ten to one. Moscow enjoyed a twofold advantage over Kyiv in land

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